Here's a sample of the work we produced for the new Coke Siege Superbowl commercial.
Painting Practice were drafted in by Framestore (UK) to help develop the environments and
fulfil all of the mattepainting for the entire commercial.
The brief from directors FX & Mat (Nexus) was to create a look that reflected the feel of fantasy art and concept painting.
It was important to retain a painterly look and feel without adding too much in post.
For each painting we created an alternative 'speed' version which was dialled in by the compositing team.
At one point the lighting was shifted across the whole show which meant that we had to re created many of
the original blue skies with plenty of work going into the paintings from the compositors.
Every shot needed to be dealt with in some way which meant working closely with the VFX team and painting over
renders, adding patches of sky and refining snow elements here there and everywhere.
Overall the look was fantastic - a living piece of concept art which was exactly what the directors wanted.
Many thanks to German, Russell,FX& Mat, Diarmad, Sarah and all the gang at Framestore.